Welcome to probably the weirdest Let’s Chat on my blog!
Today, I’m going to be talking about measuring a blog post’s success. I feel like I’ve seen several discussions that talk about measuring how successful your blog is, but not really any that talk mainly just about a blog post’s success, so I thought I’d tackle the unknown! Mainly because I do this often, and I want to know I’m not alone.
I obsess over the title. Like, a lot. I’m pretty sure no other blogger feels this way, but I always think that if I don’t have a good enough title, no one will read my blog post. Which I’m pretty sure is ridiculous, but, who knows, maybe I’m on the right track. So, I’ll try as hard as I can to make the blog post as intriguing as possible, usually by having a question somewhere in there for my Let’s Chat or Discussion posts. For lists, I’ve realized that having the number in the title really draws people in (more people would click “16 Bookish Pet Peeves That Make Me Rage Inside” over “Some of My Bookish Pet Peeves,” which was my original title). And I’ve also tried making review titles as interesting as possible, but it seems like nothing really works no matter what I do.
I also usually go through a stage of predicting whether a post will be popular or not. I usually base it off the title and what the post is about – for instance, my first ever Let’s Chat was about DNF-ing books, and I knew it’d be popular because most discussion posts about them are. Sometimes, I can be off, but we’ll talk about that later.
I also try to make my blog graphics as attractive as possible. I started using emojis that sum up what the post is about, which I think look cute, but I don’t know if they help? I honestly don’t know if people even pay attention to my blog graphics or if those actually make you click a post, but I won’t stop doing it.
Usually, I post in the morning, and then I don’t check how my post does until around eight at night. I usually do this so all the notifications can come in and I can answer most of your comments all at once. When I check my stats, I just can’t help but garner whether a post was popular based off of my first impressions of it.
If we’re being honest with ourselves, I think we all have a certain number of likes and comments on a post where we consider it successful. I know I certainly do, and those numbers have obviously grown in my head as my blog has grown. I think the longer I’ve been blogging, I care less about those types of stats. Which doesn’t mean I DON’T care about them – because I totally do – it just means that if a post doesn’t do as well as I thought it would, I shrug and move on. I guess it’s mainly because I’m so blessed with what I’ve achieved in such a short amount of time that a “dud” post – which is more a dud to my standards then a bigger or smaller blog – that it doesn’t really matter, in the long run. And because everyone has “dud” posts.
I also factor in pageviews as well, though you could think of them as less concrete because someone could just click on a link and then leave five seconds later, but I’m not going to pretend that it isn’t nice getting a 100+ views per day. I remember one of my posts that was a sort of “dud” on the blog was a hit on Books Amino and pulled a lot of pageviews in, so there’s that! I don’t really favor any sort of stat above the other, to be honest!
I mentioned earlier that I go through a stage of predicting what post will be popular or not, and I do it all the time. Maybe to the point that it’s unhealthy? Who knows?
I’ve noticed that sometimes I’m right on the nose, and sometimes I’m not close at all. There have been a couple of discussion posts that I thought would do really well, but were sort of “duds,” and I also have some posts that do absurdly well, and I’m shocked that it even happened. It just goes to show that once your post is out in the world, you can’t really control how well it does or what happens with it (which is a terrifying thought, now that I think about it???).
Obviously, I guess that discussions will be popular, but there are definitely discussion posts that are more popular than others, for some strange reason. Lists are also pretty popular, and I guess that’s because there are a lot of memes that are lists, so it’s a sort of trend? Recommendations and tags seem to be “meh” areas for me – it really depends on what the topic is. And, obviously, reviews are usually the least popular in terms of everything (though I have had some pretty popular reviews, which I don’t even know how or why). I’m sure we all know what might work or not work, and as long as you’re happy with what you’re posting, I don’t think it matters if you only post what you might think is popular, what you think won’t be popular, or whatever you want. It’s all up to you!
And those are all my thoughts on measuring a blog post’s success!
Hopefully, I’m not too alone in my obsessive routine for this, and there will be other bloggers out there that relate with me!
Do you measure a blog post’s success? Do you ever predict a blog post’s success? What do you consider a successful blog post?