Ah, blog success.
I’ve talked about measuring a blog post’s success, and then went on to realize that I’ve never talked about measuring blogging success in general! I KNOW; WHAT IS THIS. So now I’m going to hop on board the train and discuss it today!
(I know; I’m such a professional book blogger.)
I know that we all have different goals when it comes to our blogs. Some people set their sights on getting all the ARCs, some people want to find other people to talk books with, some people want to gain a following so they can promote their book or their business, some people might want to try something new, etc. So, blogging success can definitely depend on what said blogger is trying to get out of it, but I wanted to dissect the types of stats we use and analyze and try to see if there’s ONE true way we can determine overall blogging success.
Obviously, we, as book bloggers, want to succeed! The true question is “What does blogging success look like?” I mean, I’m sure we all have our own personal goals for our blogs, and we all have a idea in our head of what we consider a popular book blogger, but I wanted to see if there’s any sort of physical measurement we can use to determine blogging success!
ADMIT IT; YOU’RE CURIOUS, OKAY?
I think we all usually equate a lot of followers to someone who’s successful. It’s not just in blogging, but usually overall, especially in the social media age where if someone has a lot of followers, we usually immediately look up to them or wonder what they did to become more popular.
I mean, it definitely doesn’t hurt to have a lot of followers, especially when e-mailing publishers; when I get to 1,000 on WordPress, I’ll probably freak out and fangirl.
But, there’s definitely the fact that they can be flimsy.
Some could easily be spam followers or followers that aren’t even book bloggers that are just inflating numbers, not to mention that a follow doesn’t necessarily guarantee that that person will read any of your posts. Trust me, as someone who’s been followed by popular book bloggers, and then they never read any of my posts ever. I’ve seen lots of bloggers that have over 1,000 followers on WordPress, but have only five likes and no comments on their most recent posts, so it really all depends on whether those followers will show up.
You can also determine success via views, whether it’s just views per post, or even overall total views during your time blogging. I definitely equate a high number of views on my posts to equal a further reach to bloggers and bookworms.
Again, it’s a flimsy number. Some people could just click on the post, skim it, and then leave. Some people could just click on a post and then never read it at all. In the end, it doesn’t TRULY show interaction, but they’re definitely nice to have!
I know that my most viewed posts are definitely not in ratio with likes and comments – for example, my TV show review of 13 Reasons Why is my most popular post in terms of views with over 583 views, but only 25 likes and 31 comments due to the fact that I wrote it at the peak of the show’s popularity, and it was popping up a lot in Google searches (like, 200+ hits).
I know that likes are definitely a main factor for me when it comes to first looking at my post notifications after a full day.
I think it definitely depends on what you’ve posted that likes are a good or bad thing – for instance, if I posted a review or a recommendations post, I’m more likely to be okay with the fact that it gets more likes than comments then I would for one of my Let’s Chat posts.
As a popularity measurement, though, it can also be a bit messy, since people could like your post without reading or commenting, and it could poorly correlate with your other stats – you could have a 200+ views on a post, but only 20 or so likes and 5 comments, so does that really make it popular?
I feel like comments are definitely the biggest factor for most bloggers when it comes to popularity.
I’m sure we all look at bloggers that get lots of comments per post and wonder how in the hell they’re getting all this attention and look at them highly. Comments are also the biggest contribution to show that you genuinely read a post (or, you could comment and show how much you DIDN’T read the post at all) and took the time to talk about it! I feel like the only con to comments could be someone having 101 comments, and 90 of them are just the blogger and their friend having a full-on conversation in the comments section, but I feel like this rarely happens in the first place! I definitely indicate if my Let’s Chat and Discussion topics were popular by how many comments I receive on them, and memes for other bloggers can also show support, since the point of those is to find new bloggers!